When it comes to retail interiors, several factors come into play i.e., apart from the ideal location and customer traffic. Though these two give your outlet some added advantage, without the following factors, you will be setting your store up for failure. Let’s now look at these factors and how best to utilise them to their maximum advantage.
#1 – Display Units
It goes without saying, that without proper Display Units within your retail store displaying your merchandise to all your potential customers, a continuous flow of customers will not translate to an increase in sales. On the other hand, proper display units strategically located and well stocked, will prove to be a gamechanger. Also utilising the floor and wall spaces will greatly increase the display area. And don’t shy away from featuring some products every once in a while, all while maintaining the general layout of the retail store. This will ensure ease of operation and enhance customer familiarity of the store.
#2 – Lighting
Without proper Lighting, you are doomed even before you start. Lighting not only accentuates the products but also helps highlight key items that are either on sale or those that are featured ones and are bound to draw some serious attention. An interplay between task and ambient lighting can also be considered though more emphasis should be placed on task lighting throughout the store.
#3 – Cashier Counter
A Cashier Counter also known as a Sales Counter comes into play for purchases to be rang up and sales recorded. A savvy business move involves placing additional display units by the counters, all bearing fast moving catchy items, thus encouraging more sales.
#4 – Dispatch Area
In addition to the sales counter, a Dispatch Area to pack and dispatch purchased goods is a necessary addition. For customers that require their purchases gift wrapped, or delivered to a different location, all necessary arrangements can be made here, details captured, and goods dispatched without overcrowding the cashier counter. Clarification of purchases made and gifting of your supportive customers can be done here as well.
#5 – Storage Area
A Storage Area to house all the extra products that cannot be put on display is a must have. Otherwise, you’ll end up overstocking the display shelves, thus creating a chaotic space, and further confusing your customers. As the sayings go, too much of anything is not good, and less is more. Have a storage area set aside, monitor the movement of stock in and out, replenish it whenever the numbers start running lower than preset levels, and see your business come to life.
#6 – Office Space
Have an Office Space set aside for mostly administrative purposes. Depending on the size and needs of the retail space, this office space can double up as an accounts and server room. Storage of sensitive files can also be done here, with the space having restricted access as a security measure.
With these factors in place for your retail interiors, your retail store will be off to a great start and an even greater success trajectory. That said, assess your space, input the missing or necessary considerations, and watch your business flourish. As always, we are a call away in case you need any assistance.
Till next time…Baraka Tele
